Shoppertainment Live CEO Hiyasmin Neri-Soyao shares her vision for the Next Normal.
“It has been more than a year that people have been watching live streams,” states the former shop host, “We are proud to claim that Shoppertainment leads in empowering brands and companies shift from, traditional ‘promodizing’ to streaming.”
Through the creation of seven diverse and fully functional “Livestyle” studio sets, the dynamic livestream shopping network brings together a group of next-generation promoters to “influensales” – to appeal to consumers’ hearts…and wallets. With their promotional skills enhanced through an incubation program – Shoppertainment Academy – would be key opinion leaders are then assigned to one of the company’s studios— each of which was selected through rigorous data-driven studies.
“Style Studios” highlight fashion and beauty. “Kitchen Studios” give customers a taste for the latest in cooking and home appliances. “Lifestyle Studios” meanwhile invite viewers to intimate talkshows and homecare solutions. “Technology Studios” focus on consumer gadgets. Lastly, sound-trippers and just about everyone will enjoy the daily entertainment-escapes provided by “Music Studios” and “Recreation Studios.”
“With more studios, we expect more action for the market. The team’s confidence stems from handling the smallest local businesses to the biggest global brands as part of our roster of clients.,” explains,” Neri-Soyao.
As a tech-enabled livestream shopping network for e-commerce and social media, Shoppertainment Live enables big advertising agencies, multinational companies such as Unilever, Del Monte, etc., as well as e-commerce giants Lazada and Shopee to sell their products via online broadcast setup. Produced at their studios in Quezon City— Shoppertainment Live’s studios hopes its box-office quality setups provide the feels-making enough for customers to fill their shopping carts.
