BW Women, the well-loved Gen Z personal care and fragrance brand, officially unveiled its latest innovation: the country’s first-ever Perfume Lotion Spray (PLS). The highly anticipated launch took place at an exclusive, invite-only event held at SM North EDSA Annex on Sunday, September 28, 2025.
A New Era of Fragrance and Skincare
Hosted by Gayle of Monster RX93.1, the high-energy celebration introduced BW Women’s groundbreaking creation that combines the luxury of fine fragrance with the nourishing benefits of skincare. Guests got a first look at the Perfume Lotion Spray Collection, which features four captivating floral scents: Musk, Rosé, Bliss, and Bloom.
Unlike traditional perfumes or body lotions, PLS is the ultimate 2-in-1 solution that delivers long-lasting fragrance while deeply hydrating the skin. Each formula is enriched with Vitamin E, Ceramides, Argan Oil, Niacinamide, and Hyaluronic Acid, creating an indulgent daily ritual that leaves skin soft, radiant, and glowing.
A Star-Studded Celebration
The exclusive launch gathered VIP lifestyle influencers, BW Women direct sales distributors, and retail and e-commerce partners, who were treated to dynamic performances by P-pop group VXON and PBB Collab finalist Will Ashley. Special guest Zack Tabudlo also made an appearance to show support for his Blackwater family.
Empowering Confidence and Self-Care
“BW Women has always been about empowering you to be your best self every day,” said Denice Sy, Chief Sales & Marketing Officer of Ever Bilena Cosmetics, Inc. “With PLS, we’re giving Filipinas something not just new but truly game-changing. Because it’s not just about smelling good, it’s about feeling confident, radiant, and cared for every single day.”
With the launch of Perfume Lotion Spray, BW Women ushers in a new era of innovation that bridges fragrance, skincare, and lifestyle into one empowering experience.
The BW Women Perfume Lotion Spray (₱225) is available at SM Supermarkets, Savemore, SM Hypermarket, Robinsons Department Store, Landmark, W Department Store, LCC Department Store, Gaisano Department Store, and other leading retailers nationwide. It is also available online through Blackwater’s flagship stores on TikTok, Shopee, and Lazada.
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