SMX Convention Center Aura plays a pivotal role in bringing the immersive magic of Alice Saves Wonderland to life in Manila. International creative technology leaders SparksLab Technology and FrameMotion Studio introduce the experience to the Philippines, transforming storytelling into a fully interactive journey that audiences do not just watch but actively enter.
Through its adaptable venue spaces, advanced technical infrastructure, and experienced on ground team, SMX Convention Center Aura enables seamless integration of projection mapping, motion sensors, spatial audio, artificial intelligence, and interactive 3D environments. The result is a next generation immersive exhibition in Manila that blends technology, creativity, and venue design.
More than a traditional event venue in Taguig City, SMX Convention Center Aura becomes the canvas itself, shifting and transforming to support large scale experiential storytelling. The collaboration demonstrates how immersive creators and purpose built convention spaces can work together to redefine exhibitions, brand activations, and live events in the Philippines.
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“This partnership reflects where the future of events is headed,” shared Walid Wafik, Senior Vice President for Operations at SM Hotels & Conventions Corporation. “When content, technology, and venue design align, experiences move beyond being hosted. They are truly lived.”
Following successful international runs in Malaysia and Taiwan, Alice Saves Wonderland arrives in Manila as its third global destination. The city was selected for its dynamic creative community and growing reputation as a hub for innovative immersive experiences in Asia. For this milestone staging, SparksLab Technology and FrameMotion Studio chose SMX Convention Center Aura as their preferred venue partner, transforming the space into an interactive Wonderland designed for discovery, imagination, and meaningful engagement.
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“Each global stop adds a new dimension to the story,” shared the SparksLab team. “For Manila, we wanted a venue that could support the technical depth of the experience while allowing guests to feel fully immersed from the moment they step inside. SMX Convention Center Aura gave us the flexibility and scale to bring Wonderland to life.”
As SMX Convention Center continues its nationwide expansion, with upcoming venues in Cebu, Cabanatuan, Sta. Rosa in Laguna, Sto. Tomas in Batangas, and Pasay, this collaboration reinforces its leadership in hosting immersive exhibitions, large scale conventions, and experiential events across the Philippines.
Alice Saves Wonderland runs from January 15, 2026 to March 20, 2026 at SMX Convention Center Aura, Meeting Rooms 2 to 8, located on the 3rd and 4th levels of SM Aura Premier in Taguig City.
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