This New Hotel in Vietnam Reimagines the Beauty and Sunkissed Landscapes of Italian Coastal Towns

April 18, 2024 – Alike Editorial

Hilton (NYST: HLT) announces the opening of La Festa Phu Quoc, Curio Collection by Hilton, the first Curio Collection by Hilton property in Vietnam. As part of a global collection of individually remarkable hotels in sought-after destinations around the world, each hotel evokes a bespoke story through distinctive architecture and design, world-class food and beverage offerings and curated experiences, and La Festa Phu Quoc has its own enchanting story to tell.

Alan Watts, president, Asia Pacific, Hilton, said “We are thrilled to be partnering with Sun Group as we debut our Curio Collection by Hilton brand in Vietnam, and in the desirable island resort of Phu Quoc. This milestone market entry demonstrates our great growth momentum and the appeal of Hilton’s brands across Asia Pacific – all positioning us well to capture the growing travel demand in one of the region’s most exciting destinations.”

An enduring narrative weaves through every aspect of the resort’s design story. Inspired by a romantic encounter of a young couple who met on the island and travelled the world together pursuing an artist’s life, La Festa Phu Quoc is a vibrant curation of the couple’s experiences in the coastal town of Amalfi, Italy, and a reflection of Phu Quoc’s distinctive culture and people. 

Overlooking a stunning beach with spectacular sunset views, the resort is a stone’s throw away from popular attractions including the Hon Thom Cable Car, Kiss of The Sea Show and Kiss Bridge, and is a 25 minute-drive from the airport.

“Every hotel in the Curio Collection evokes a bespoke story through distinctive architecture and curated experiences, and La Festa Phu Quoc is no different. Its Amalfi Coast-inspired design and stunning views radiate a palpable Mediterranean energy and is testament to our commitment to continue immersing guests in one-of-a-kind moments across the world’s most sought-after destinations,” said Alexandra Jaritz, senior vice president, brand management, Asia Pacific, Hilton.

With a total of 197 rooms and suites, La Festa Phu Quoc reimagines the beauty and sunkissed landscapes of Italian coastal towns with carefully crafted interiors and a bright, warm colour palette to create visually stunning aesthetics. Room amenities include 19-69 Capri bath products, which draws inspiration from Villa Malaparte in Italy and the classic 1963 film Le Mépris.

Guests can indulge in la dolce vita or the sweet life at MARE, which serves elevated Italian cuisine with the rich flavours of the Mediterranean. The palazzo-inspired lobby bar IL SALONE calls for a standstill in time, where Italian espressos and traditional pastries encourage guests to stop for a moment and embrace dolce far niente, the sweetness of doing nothing. 

The MERCHANT features an extensive all-day dining experience with seasonal ingredients sourced from both near and far. At LA CAPRI BEACH CLUB, opening in April 2024, stylish designs evoke joyful spirits while music and lively conversation drift through the air as guests relax under glowing sunlight.

Guests can enjoy sun-soaked days by the outdoor pool or restore their spirits with uplifting aromas both familiar and intriguing at the award-winning eforea spa. 

Dang Minh Truong, chairman, Board of Directors, Sun Group, said, “The launch of La Festa Phu Quoc reaffirms Sun Group’s focus and ambitions in creating destination-focused lifestyle offerings that enhance Phu Quoc’s appeal and setting new standards of hospitality in Vietnam.”

La Festa Phu Quoc is part of Hilton Honors, the award-winning guest-loyalty program for Hilton’s 22 distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including an exclusive member discount and free standard WiFi. Members also enjoy popular digital tools available exclusively through the industry-leading Hilton Honors mobile app.

For more information about the hotel, room reservations, and services, please visit the website or follow the official Facebook page.


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