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The trusty whitening soap gets an upgrade

August 27, 2019 – Vinz Lamorena

The beauty scene is drastically changing with each passing week. Cosmetic and skincare companies often introduce new innovations with each product release and it can get quite overwhelming to the beauty fanatics who love to keep themselves on the loop. There’s always a new product to try out, a new beauty trend to be part of, or a new brand to obsess over.

A lot of our local beauty options these days are crowded with Myeongdong-famous brands. But it’s no surprise that the tidal Korean culture wave (or Hallyu) has brought their love for chok-chok skin and peachy makeup to our own shores. Even homegrown brands try to come out with Korean beauty-inspired formulas for their own lines and OMO! White is no different.

Its name itself is based on a Korean expression which translates to “oh my goodness.” The brand embodies the core of Korean beauty: The pursuit for bright and supple skin. While the Philippine market is no stranger to whitening products, OMO’s newest line introduced the first customized whitening soap bars and toners in addition to their bestselling WonderClear and SuperSenso variants. This means specialized formulations for different types of skins are individually created so you can get the flawless and healthy skin faster.

This level of personalization makes it nothing like the whitening products we grew up with. OMO’s customization feature was made available so specific needs can be targeted, but it essentially wants to help every user attain that enviable Korean actor glow.





OMO! White is currently available in Lazada and Watsons branches nationwide


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