With over 1 billion active users worldwide, TikTok is radically changing the Social Media game. This short video creation platform is currently providing generation Z with more ways to interact, by allowing them to post just about any kind of content: dance, music, art, comedy, business, and more. With each category receiving more attention and building communities of its own, this diverse range of content shows how large TikTok’s userbase is becoming. As TikTok continues to dominate the world and become the future of Social Media, it helps to understand how it became so popular in the first place. 

Let’s be honest. This app is addictive. Just by scrolling through your TikTok feed, you can easily turn your 5-minute work break into hours. As the app is essentially made for today’s younger generation-- as glued to their smartphones 24/7, TikTok satisfies their cravings for distraction given an increasingly short attention span. Once a user opens the app, they immediately fall victim to an endless sea of fun, interesting, and novel content, making it easy for them to watch videos for hours on end.

TikTok’s feed, popularly known as the “For You” page or FYP, also largely contributes to its global domination. As its name suggests, the app provides every user with a feed that is perfectly curated for them. It offers ideal content that caters to interests, providing for a never-ending thread of new videos, and ensuring that you are always kept in the loop about the latest trends-- never to run out of inspiration for even more new content. 

Ultimately, TikTok rises above other popular Social Media platforms because it lets users creatively and authentically express themselves through its unique feature: remixing. Users can remix music with audio material from other videos to produce a different version of a fellow TikTok user’s idea, which almost always leads to something new to do, a new dance, or a new meme. Each trending remix on the app encourages more people to create content. While original content is influential, remixing gives everyone the ability to express themselves in their own creative ways and share these with others through the type of video content they feel most comfortable with. On top of this, TikTok gives everyone an equal chance to share their content with the world as its FYP displays videos from users you may not follow, which enables people, with even the smallest followings, to go viral and become instant online celebrities just like popular TikTok stars Addison Rae and Charli D’Amelio. 

TikTok is definitely an appealing and intriguing video platform. It has diverse, short-form video content that makes it addictive, a cutting-edge algorithm that makes every user’s feed more personal, and the unique ability to showcase creativity inclusively through remixing which, in turn, gives you the opportunity to be known and appreciated by others. These features alone prove how TikTok dominates the world today and will continue to do so in the future.

—alike.com.ph


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