The new face of Idôle: Kathryn Bernardo is the first-ever ambassador of Lancome Philippines

April 16, 2024 – Alike Editorial

Iconic French beauty brand Lancôme has named Kathryn Bernardo as its first brand ambassador and the ultimate Idôle. The trailblazing actress not only embodies Lancôme's values but also inspires women with her confidence, which radiates from the inside out.

In selecting their first ambassador for the country, Lancôme Philippines sought an individual who would embody and amplify their ethos of empowerment, happiness, and authentic beauty. 

“More than just a brand representative, this person needed to be a resilient, confident woman whose essence reflected Lancôme's belief in happiness as a source of beauty. She would set an example for Filipinas to dream big and speak up about their beliefs. With these considerations in mind, Lancôme Philippines found the perfect fit in multi-hyphenated actress Kathryn Bernardo.” says Son Ha Nguyen, Division General Manager for L’Oréal Luxe.

Recently, Kathryn revealed a new side of her public persona—edgy, modern, and daring. As an influential actress, Kathryn actively uplifts and represents modern-day Filipinas everywhere. Her talent and hard work have earned her recognition as "Asia's Superstar" and "Blockbuster Queen." Throughout her journey, she’s represented morena beauty, challenging societal norms and inspiring many Filipinas to embrace their natural beauty. Kathryn's dedication to empowering women and promoting authenticity to be your own Idôle, makes her the perfect fit for Lancôme.

Kathryn shares, "As I enter a new Kath era, I am happier knowing I can constantly redefine who I am, find peace in my own company, and accept being a work in progress. Here's to you—because you can be your own Idôle. Join the ride with me as the first-ever Lancôme Philippines Ambassador".

It’s no coincidence that Lancôme Idôle was crafted by women, for women. Shyamala Maisondieu, Nadège Le Garlantezec, and Adriana Medina are three master perfumers from France who poured their hearts and souls into creating the classic scent. Together, these three women crafted a fragrance that's not just a scent, but a symbol of empowerment and authenticity, one that also calls women everywhere to be their own Idôles, dream big, and make their voices heard.

"Kathryn Bernardo perfectly embodies the essence of Lancôme, empowering women to be their own Idôles. Her dedication to promoting authenticity and uplifting Filipinas makes her the perfect fit for our brand," says Yannick Raynaud, L’Oréal Philippines Country Managing Director. "As Lancôme Philippines’ very first ambassador, Kathryn inspires us all to dream big and take charge. We are thrilled to have her as the face of Idôle, and we can't wait to see how she continues to inspire Filipinas everywhere."


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