September 30, 2020 – Rose Tolentino
When then ABS-CBN Retail and Licensing Head Ina Quiogue approached Ever Bilena Cosmetics, Inc. (EBCI) President and CEO Dioceldo Sy for a joint venture…he was a bit skeptical. Ever Bilena’s head honcho knew that Ina was a managing director for a local direct selling company in the mid 2000’s…thus asked why the proposed partnership of titans. Ms. Quiogue simply responded that it made sense. One of them had the star power, and the other could put that magic in a jar.
A Star is Born - Spotlight Cosmetics
And yet to promise a product capable of matching a celebrity for a shoot - with an army of make-up artists, groomers, and hair attendants - was daunting. ABS CBN’s status as the home of stars, known for transforming simple yet faces with potential, into head-turning, jaw-dropping, heart-stopping celebrities - was a feat no other company had even attempted
The ABS-CBN team used the ethos “transformative beauty” - to craft Spotlight Cosmetics’ 17 product lines, which now beckon like a lady-in-a-red dress to make-up artists, beauty fanatics, and the girl-next-door. These medium-tiered, professional quality cosmetics were inspired by high-end, luxury brands that have long graced the dressing rooms and personal belongings of ABS-CBN’s biggest artists and glam experts. Spotlight Cosmetics will definitely shift the angle on any potential suitors’ eye line, considering the brand was designed to help one transform into whomever they want to be. EBCI team handled the sourcing and distribution while ABS-CBN took over full creative discretion for the brand.
Metamorphosis starts with the face. And for this, Spotlight has the Primetime Liquid Foundation, the Primetime Press Powder and the Primetime 2-way Powder Foundation - each of which gives anyone the confidence to utter “ready for my close-up!”
Nothing is as sensual as a pair of pouty lips. For this, Spotlight puts the matte in “checkmate” with its Superstar Matte Lips, along with the Superstar Liquid Lips, Superstar Lip Crayon, and Superstar Creamy Lips. Spotlight’s multipurpose Rising Star Lip and Cheek Tint meanwhile, give lips and cheeks that healthy glow, especially when accentuated with the Rising Star Lip Balm, a lightly-tinted balm that both soothes and hydrates your puckers.
If eyes are the window to the soul, then let people see you through rose-colored glasses starting with eyeshadows like the Scene Stealer Gel Eyeshadow, the Scene Stealer Liquid Eyeshadow, and the Scene Stealer 8-in-1 Eye Palette - an 8-in-1 multi-colored eyeshadow palette with 6 matte shades and 2 shimmer shades.
Spotlight Cosmetics envisions the nurture of oneself - a most critical time that calls on individuals to regain their confidence in every stride, as they embrace center-stage & claim their rightful Spotlight.
Exclusively available at Watsons & SM Department Stores nationwide this October 1 2020.
REAL PEOPLE, REAL STORIES. WE COVER PERSONALITIES WHO ARE WORTHY OF MAKING THE HEADLINES. PROFILES, LIFESTYLE, CULTURE, ARTS, LITERATURE, ENTERTAINMENT—TELLING STORIES THAT MAKE US FEEL AND CELEBRATE LIFE. WE ARE ALIKE. FOR STORY PITCHES, PERSONAL ESSAY, LITERARY, AND ART SUBMISSIONS: EDITORIAL@ALIKE.COM.PH
FOR BRANDING AND MARKETING, VIDEO PRODUCTION, AND SOCIAL MEDIA MANAGEMENT — COLLABORATE WITH US: MEDIA@ALIKE.COM.PH