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Maybelline’s Hypercurl Mascara gets a new look for the alice+olivia collection

June 25, 2019 – Vinz Lamorena

It isn’t an alice + olivia collaboration without a stylish flair. Just take one quick look at Maybelline’s bestselling Hypercurl Mascara’s froufrou transformation and you know it’s a limited edition you’d want to cop.

Its tube features the “Stace Face,” with those iconic red lips and parted hair. The Hypercurl Mascara (P249) is trusted by many to deliver that bold, all-day curled lashes in a tried-and-tested waterproof formula. This affordable cult favorite adds length and volume that’s perfect for everyday use.



The collection’s main color features are on the trendy rosy and peachy hues of the spectrum. The Uptown Downtown Glow mini palette (P499) is definitely handy for those on the go. Besides giving your eyes a fresh and bright apricot look, you can use its pressed shadows as a highlighter and blush, too. It’s got three shimmer shades and three matte colors to play around with. It may be the only palette you need as it comes with a range of champagne glitter to an intense peach glow.



The alice + olivia collab is also Maybelline’s first Asia-exclusive line. Its 3-piece lipstick collection is also available in the Philippines, and comes in three neutral shades: clay-colored The New Nude, rose-toned Kissed, and the classic statement Stace Face Red, sold at P329 each. The colors seem a bit too tamed for an alice + olivia collab (we’re so used to their psychedelic fashion pieces), but one thing’s for sure: These limited edition items are ready to serve bold day to night ready looks.

The Maybelline x alice+olivia collection is exclusively available in the Watsons Online store and in selected Maybelline counters in The SM Store and Watsons.


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