March 03, 2021 – Alike Editorial
Fashion brands around the world are, now more than ever, pushing their limits and thinking out of the box to showcase their new collections. From physical runways to online platforms, brands are on their heels to march their way in!
Women empowerment continues, but as we celebrate Women’s History Month this March, let us be reminded about the outstanding achievements of women in society. Joining the world in support of the advocacy, Filipino fashion brand ÀMEN launches its newest mask collection on March 5, Friday, via a virtual Fashion Show on its official social media pages.
You don't want to miss this one-of-a-kind event as 3D finger puppets will flaunt their stylish and elaborate masks. Walking the mini runway will be puppet models dressed as some of the most influential women in the world: Pop artist Selena Gomez, Blackpink’s Jennie, Mexican painter Frida Kahlo, American aviator Amelia Earhart, American author Helen Keller, United States First Lady Michelle Obama; Corrie Ten Boom, who helped Jews from the Nazis; Bethany Hamilton, a surfer whose arm was bitten off by a shark; and Malala Yousafzai who at her young age championed her advocacy which was child’s education, among others.
And of course, Filipinas who exemplify greatness will be featured as well. Completing the line-up of 3D finger puppet models are celebrity Heart Evangelista, beauty queen Catriona Gray, and Vice President Leni Robredo.
According to Kyna Sy, the woman behind the local brand ÀMEN, the goal of their fashion show is to inspire and empower women that even though we’re in an unusual situation, anything is possible as long as you work hard for it. “We want the show to be powerful in a way that leaves people feeling exhilarated and inspired; very much ready to make a difference,” shared Kyna.
“As a casual couture clothing brand, it is important that we adapt to the changing needs of our customers during the pandemic and still commit to ÀMEN’s mission that is to inspire and help women to fill themselves so they can overflow out into the world by being seeing themselves as God sees them," Kyna added.
ÀMEN mask has passed the 4 Crucial Safety Test of The MASQ Collection standard. Each mask has nose contours and curve-structured silhouette for breathability; contains a silk pocket for filters; has adjustable ear straps that make it comfortable to use; is uniquely and intricately designed (no two masks are the same), and each purchase comes with 10 sheets of PureMASQ Filters and a silk dust bag.
As a firm believer of the saying ‘empowered women empower other women’, ÀMEN will donate 10 percent of its proceeds to the chosen women who are in need.
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