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Globe Group, local partners turn Lolo, Lola into #SeniorDigizens in digital inclusion push

January 25, 2024 – Alike Editorial

Leading digital solutions platform Globe Group has transformed the digital landscape for Filipino seniors with its innovative "Teach Me How To Digi" #SeniorDigizen Learning Session, last January 25 at the Skydome, SM North Edsa.

At least 220 senior citizens gathered in half a day of enriching tech learning, the #SeniorDigizens event was backed by some of the biggest brands in tech and retail, and by senior citizen advocates from the government.

“It’s really very important that our senior citizens learn digital skills because in the future, a lot of services will truly become fully digital. We have to help the seniors overcome their fear. And I guarantee you that once you try it, it’s going to be as easy or much easier than the old manual way,” said Ernest Cu, Globe Group President and CEO.

“As digitalization accelerates, tech adoption should be simple and easy for everyone, no matter the age. Technology should not be intimidating or difficult for our seniors, and they should be able to enjoy its benefits. The goal of our #SeniorDigizens campaign is to equip them with knowledge that will help them adopt new tech and apps that address their day to day pain points,” said Yoly Crisanto, Chief Sustainability and Corporate Communications Officer of the Globe Group.

The event featured learning sessions on digital skills: How to create a Gmail account to be facilitated by Google, a 101 course on using smartphones via Globe, and sessions on using fintech platform GCash and telehealth service KonsultaMD.

Retail giant, SM hosted the event at Sky Dome, and provided an opportunity for senior citizens to join the Super Grannies Club (SGC), the grandest Facebook community for seasoned individuals.

SM’s loyalty program SMAC, meanwhile, sponsored the event in SM Malls, as it is one with Globe in giving importance and joy to senior citizens.

“We are happy to support Globe in bringing to fruition our shared vision of digitalizing seniors. SM has long given seniors priority in our initiatives, and so our partnership with Globe for the #SeniorDigizens campaign is natural and seamless,” said Jay Beltran, Head of Sales and Marketing, Digital Advantage Corporation (DAC).

The National Commission of Senior Citizens (NCSC), led by its Chairperson and CEO Atty. Frank Quijano, provided a booth where seniors will be guided on how to register in its database.

Rep. Milagros Aquino-Magsaysay of United Senior Citizens Partylist was also on board, and brought senior citizen delegates to the event.

The Quezon City government also brought a delegation of senior citizens to the event and provided crucial logistics support.

“In QC, we give our seniors top priority in terms of public services to help them live their sunset years as active and productive members of society. This project is key in helping them transition into a digital life and help them enjoy the benefits of modern technology,” said Quezon City Mayor Joy Belmonte.

Meanwhile, #TeamGlobeofGood influencers Kiray Celis and Chuckie Dreyfus shared their talent and provided entertainment, while internet personality Lester “Buji” Babiera, a talent of Globe Group agency NYMA, hosted the event.

The #SeniorDigizen learning session, a significant effort to close the digital divide for the elderly, follows the success of the “Teach Me How to Digi” TikTok contest held in September last year.

"We are excited to help our senior citizens take their first steps into the digital world, ensuring they are not left behind in this fast-paced digital era,” said Liza Reyes, Public Relations and Communications Strategy Head at the Globe Group.

To learn more about Globe, visit www.globe.com.ph.

#GlobeGroup  #SeniorDigizens



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