August 10, 2019 – Vinz Lamorena
Fellow joe heads will understand when we say there’s nothing quite like the moment when you get your first sip of coffee for the day. Whether it’s part of your morning ritual or afternoon breather, caffeine gives that extra boost we can all count on.
The biggest local coffee chain in the country introduced an advanced ordering system that is conveniently integrated into Facebook’s Messenger. That means you can try their new service without another app eating your phone’s memory. It can easily be accessed through the mobile Messenger app or the Facebook desktop. The feature will soon be available on Viber, too.
Bo’s Coffee’s BOTTY ordering procedure feels a lot like a virtual conversation with the cashier. After inputing your location, it will suggest the nearest participating branch, and then lets you select the category of drinks you wish to order from. The current menu includes their bestsellers, from hot espresso-based options to refreshing shaken iced teas. So far, there are 36 different drinks to choose from. Bo’s shared it will slowly expand its range of available products on the platform in the next few months.
The new system in place aims to cut their store lines and deliver take-out orders at a much quicker pace. Customers who order through the BOTTY can get their drinks in 15 minutes or less, perfect for those who are on-the-go. When we tried the new feature ourselves, the system gave a pretty accurate estimate when it came to the serving time, and our ice-blended Caramello was ready in 5 minutes after just a few mobile taps.
While Bo’s Coffee is also testing the delivery game, the homegrown brand also felt the need to improve customer experience through the help of digitized services. The BOTTY system will also double as a rewards program, where frequent customers will be given freebies and discounts after a number of orders. So far, the BOTTY awards users who share the service with their friends with a free craft cookie. A 20 percent discount is also automatically applied on first-time orders.
BOTTY is available in stores all throughout Manila, Metro Cebu, Iloilo, Bacolod, Palawan, Davao, and Cagayan de Oro. Imagine getting your favorite coffee as quick as you possibly can, anytime you want it.
Photos by Vinz Lamorena
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