September 19, 2019 – alike Editorial Team
88rising, heralded as the bridge between East and West is a musical platform and label that is responsible for breaking Rich Brian, Joji, Keith Ape, NIKI, and the Higher Brothers into the US market.
After an extremely successful freshman collaboration with GUESS last November, 88rising and GUESS have expanded their collaboration this year to a 54-piece capsule that includes denim jackets, hoodies, bodysuits, cargo pants, accessories and more.
The newest collection features a heavy acid wash story, following their tie dye focus last year.
“We admire everything 88rising is doing in the music and cultural space. With GUESS being a global fashion brand and 88rising having a global footprint as well, we’ve been able to create great synergy together. GUESS is committed to giving people a full experience through music, product, and activations. 88rising has been a great partner to create these moments. Last year’s collaboration was very limited to their festival and tour. In this second chapter, we will be expanding our story together around the world in exciting ways.” – Nicolai Marciano, GUESS?, Inc. Director of Brand Partnerships & Specialty Marketing
In line with the celebration of the official retail launch of GUE88's newest collection, 88rising's roster of artists including Rich Brian, Joji, Higher Brothers (Masiwei, Psy.P, KnowKnow, Melo) and NIKI posed for a school yearbook inspired photoshoot for the GUE88 official campaign. By showing off the artists’ personalities and also juxtaposing the quintessential American experience of the yearbook photo with Asian talent, 88rising continues to blend Asian culture with that of the West.
“After an extremely successful debut GUE88 capsule collaboration last year -where we sold out two releases within 15 minutes each drop -this year, we’re back again for round two. We wanted to build on the tie dye theme from year one, so we based it around an acid wash concept. The majorly expanded line represents the essence of 88rising: we are forever living our lives on our own terms, guided in our belief for creative freedom, and along the way, forging an irresistible energy that enables us to push Asian culture to new dimensions. And we’ll keep pushing, leading our specific brand of Asian representation, and inspiring the global youth. Working with Nicolai and his team has been amazing because they’re able to capture this energy and match it with their own. They understand what we stand for without it having to be said, and we’ve been able to create an incredible line because of it.” –Sean Miyashiro, 88rising, founder and CEO
Here's a sneak peak of some pieces from the GUE88 sophomore collection:
The collection ranges from Php 2,000 to Php 3,500. Having first debuted at the Head in the Cloudsfestival on August 17th, the GUE88collection will be available in Trinoma, Megamall, Glorietta, ATC, Rob Ermita, MOA and Ayala Cebu, November 2.
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