Good for the skin, better for the planet.
Under the L’Oréal Group’s global sustainability target, which geared towards fighting climate change, sustainable water management, respecting biodiversity, and the preservation of natural resources, Garnier launches Green Beauty – an end-to-end approach to sustainability in beauty retail aimed at reducing its environmental impact at every stage of the value chain – from education, to purchasing, to recycling.
Garnier is driving the wheel for L’Oréal’s sustainability endeavours, ensuring products contain more than 90% natural origin ingredients, “certified organic” product ranges, and vegan formulas. The green beauty brand will be championing sustainable eCommerce through Green Parcel, Green Spaces and Sachet Recycling with in-store retail partners and will continue to push for the empowerment of consumers through Green Education.
Addressing eCommerce Packaging Waste with Green Parcel
In partnership with Shopee, Sain Bags and Econest, Garnier is the first beauty brand to launch sustainable e-commerce packaging made of honeycomb, cassava starch, and other biodegradable materials. Each purchase made from the official Garnier store on Shopee will be specially packed using eco-friendly sources and materials to reduce their overall packaging footprint.
As an alternative to bubble wrap, Garnier has partnered with EcoNest Philippines for the use of the Geami honeycomb protective packaging solution. The patented 3D die cut paper is made from FSC certified virgin kraft paper with an interleaf tissue that provides excellent surface protection to prevent possible damage and abrasion when wrapping and handling parcels. Currently, the recycling rate of paper at 85.6% greatly outweighs the recycling rate of plastics at 42%. As well, not only will it take the honeycomb material 2-6 weeks to biodegrade in nature, but this eco-friendly alternative is also fully renewable – which makes it one of the most sustainable solutions available in the market.
In partnership with SainBags, the packaging will be made from cassava starch and other renewable resources. It is biodegradable and compostable, leaving no toxic residues and causing no damage to our oceans, waterways, land and is harmless to animals and plants. It can safely return to nature in the form of water and carbon dioxide, and in turn feeds our agriculture, making it part of a truly sustainable lifecycle. It does not contain a trace of plastic, therefore, does not contribute to the micro-plastics problem and takes around a mere 90 days to compost in soil or a body of water, as opposed to hundreds of years for a regular PE bag.
“Our constant search for innovation and reinvention of consumer experience fuels us at Garnier to lead the change in creating a sustainable world of beauty. By assessing how we work and the key areas of our value chain where we can find more sustainable alternatives, we can create a positive impact on the environment and give our consumers a better and more holistic beauty experience,” shared Isabel Falco, Marketing Director of Garnier and L’Oréal Paris Philippines.
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